The development of an industry or organization cannot be separated from the important role of Public Relations (PR). By promoting the principle of talking without speaking, PR is an area that continually seek awakening of communication between the industry or organizations outside the industry or organization.
Then how is the role of Public Relations in the era of global free trade as it is today? What are the important matters on which the PR? And how PR can be said to work well?
Questions were answered at Public Lecture and discussion with the theme “Role in Managing Corporate Public Relations in the Era of Global Free Trade” was held in the Hall of the Rectorate FIFIP UMJ floor 4.
As a single speaker at the event, owners Noke Kiroyan Partners. Kiroyan comprehensively explain things PR to participants who numbered about 250 participants.
There are three dimensions, according to Noke, which underlies the excellent public relations should be based upon research, are symmetric and based on mediated communication or inter-persona. Although, working as a practitioner, Noke not necessarily away from the usual theory was involved academics, he asserted: “PR is not based on the theory of PR is not real”.
Of the many exposures are described, emphasizing the importance of reputation Noke. Reputation is the appearance and behavior that must be communicated. Reputation is built through long-term strategy and is therefore different from the images that are instantaneous. “In the end to be achieved Public Relations is a good reputation,” said Noke.
